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Generative AI is not amplifying brand voices across borders. It is redesigning how influence operates by removing the need for brands to speak at all For decades, global media expansion followed a visible and often…

The contemporary mythology of artificial intelligence has found its most compelling figure in the avatar. Marketed as a digital genie, obedient, tireless, and perpetually available, the AI-powered personal avatar promises to extend human presence beyond…

Marketing strategy has always reflected the dominant technologies of its time. Print, broadcast, digital and social media each reshaped how organisations communicated, measured success and understood audiences. Artificial intelligence now presents a comparable inflection point.…

From Dior’s cage-like runway moment to modular accessories and hands-free utility, fashion is quietly redesigning clothing as shelter, system and strategy. When models appeared on the runway encased within rigid, cage-like structures, the images travelled…

The global luxury industry approaches 2026 with cautious optimism and an unresolved tension at its core. Industry forecasts suggest that a broad-based recovery may finally begin to take shape over the next year, following a…

Artificial intelligence has entered the language of leadership with remarkable ease. In boardrooms, strategy decks, and annual reports, AI is now described as an inevitability, a force brands must adopt in order to remain competitive.…

‘The invisible vitamin that keeps your body, mind, and metabolism in perfect harmony.’ Why one overlooked vitamin could be the missing key to your body’s most vital metabolic machinery.They call protein the “building block of…